I'm a 26 year old club footballer for CLG Bhulf Tón in Meath... And this is my shop :)

While very much in its infancy, this is hopefully the beginning of a community or brand (or whatever you want to call it) centred on achieving more widely than deeply, taking your goals seriously, but not yourself.

I've always loved football and have shaped my entire life around it, at this point. Hence the first product on this site is gaelic gloves heheh...

In the last while though, there's been a growing sense of something in me wanting to get out...

You see, as much as I love football, I love a lot of other things too... My family, my girlfriend, craic, my work, golf, doing new things, learning new skills, and generally being sound and a help to those around me... Big fan of all that.

But I'm a bit too lazy to spread those values in the usual big mad aspirational way... So I've set a new standard to live by - half decency, i.e. to be half decent in as many different things and ways as I can. A half decent footballer, a half decent friend, brother, boyfriend, cook, athlete and ultimately a half decent human.

Until recently, being a half decent footballer has taken up most of my time and effort. So this first release of gaelic gloves is for all those seeking half decency in their game, but hopefully elsewhere too :)

"Half Decent" is a beautiful term, my favourite if it wasn't already obvious. But here are some scenarios:

If you hear someone say "ah, yeah I'm half decent like", they're probably a great deal better than average, and you're about to get cooked. But they're being humble - and we like that.

But at the same time, if you're shopping for, say a pair of gaelic gloves perhaps 👀 You're probably not willing to just pick up anything, but you don't want to spend an arm and a leg either. Something half decent would be perfect.

Half decency is the porridge that tastes just right except it's not porridge and you're not in a house of bears and you may or may not be a child with terrible instincts when it comes to your own personal safety.